Digital Marketing Director · Content Strategist · APAC Specialist

Anu
Noto-Menon

Over 14 years shaping digital-first strategies for ambitious B2B and B2C brands across Asia Pacific, the Middle East and Africa. I specialise in turning complex regional landscapes into scalable campaigns that build brand equity and drive measurable growth.

View Experience → LinkedIn Profile
Quick Profile
Current RoleAssoc. Director, Sandpiper
Experience14+ years
SectorsB2B · B2C · Agency
SpecialismsDigital · Content · Performance
LocationSingapore
AvailabilityOpen to Opportunities
A
14+
Years of
Digital Leadership
3
Regions Managed
APAC · ME · Africa
5+
Industries
Across Career
F·H·T
Fintech · Health
Tech Sectors
Career History

Professional Experience

A career built on translating regional market complexity into high-performing digital strategy — from agency-side advisory to in-house brand leadership across APAC and beyond.

Sep 2020 — Present
Sandpiper Communications
Singapore

Associate Director, Digital Marketing

Lead digital strategy and content advisory for a portfolio of regional clients in financial services, healthcare and technology — with a particular focus on brands entering or scaling across Asia Pacific. Develop integrated online brand, performance marketing and reputation strategies tailored to the fragmented APAC market. Oversee campaign planning, analytics and team capability building as the firm's senior digital specialist.

Digital Strategy Performance Marketing Brand Reputation Client Advisory APAC
2018 — 2020
Kerry Foods (Kerry Foodservice)
Singapore

Regional Digital Marketing Manager — APMEA

Led integrated brand campaigns across Asia Pacific, the Middle East and Africa for a global food and beverage ingredient business. Built the regional digital marketing function from the ground up — spanning content, paid media, social and CRM. Managed multi-market campaigns across diverse regulatory and cultural environments, aligning global brand guidelines with local audience expectations.

Campaign Management Paid Media Multi-market B2B Marketing Content Strategy
2016 — 2018
FinQuest
Singapore

Digital Marketing Manager

Drove B2B growth marketing for a financial data and AI platform, targeting institutional investors and private equity firms across Asia. Built SEO/SEM programmes, email nurture sequences and content marketing pipelines that meaningfully shortened the enterprise sales cycle. Collaborated closely with product and sales teams to align digital messaging with buyer personas and deal stages.

B2B Demand Gen SEO / SEM Email Marketing Fintech Content
2014 — 2016
Black Marketing
Singapore

Digital Strategist

Led LinkedIn marketing and thought leadership programmes for B2B clients across professional services, finance and technology. Developed social selling strategies and executive visibility campaigns that grew client audiences and inbound pipeline. This role deepened my expertise in professional-network dynamics and B2B content formats that actually convert.

LinkedIn Marketing Thought Leadership Social Selling B2B Content
2010 — 2014
Brandscreen · DMG Media · Asia Content Marketing Association
Singapore

Digital Marketing & Content Roles

Built broad foundations in digital media trading, B2C content marketing and industry association marketing across a series of high-growth environments. At Brandscreen, gained hands-on expertise in programmatic advertising and digital media buying. At DMG Media, led editorial and sponsored content programmes. Volunteered for and later managed marketing at Asia Content Marketing Association, developing community and events-led growth strategies.

Programmatic Media Trading Content Marketing Events Community
Core Expertise

Skills & Competencies

Deep expertise spanning the full digital marketing spectrum — from brand positioning and content strategy to performance channels, analytics and regional market dynamics.

🎯
Digital Strategy & Planning
Integrated digital roadmaps that align business objectives with audience behaviour across complex, multi-market landscapes. From audit to execution framework.
📈
Performance Marketing
Paid search, paid social, programmatic and display — built and scaled high-ROI campaigns across Google, Meta, LinkedIn and DSPs in APAC and MENA markets.
✍️
Content Strategy & Storytelling
Editorial frameworks, thought leadership programmes and content operations for B2B and B2C brands. Building content engines that drive organic reach and brand trust.
🏢
Brand Strategy & Reputation
Developing and protecting brand voice across regulated industries — financial services, healthcare, technology — with particular sensitivity to APAC market nuance.
📊
Analytics & Data-Driven Insights
GA4, Adobe Analytics, media dashboards. Translating data into actionable strategy — optimising campaigns in-flight and feeding insights back into planning cycles.
🤖
AI & Digital Transformation
Integrating AI tools into marketing workflows and operations. Speaker and facilitator on AI adoption for non-technical teams across business functions.
What People Say

Working with Anu

"Anu is a self-driven and highly knowledgeable digital marketer with an amazing ability to motivate her teams. She is a demanding professional who will not settle for anything but the best. She always keeps at her heart the best interest of the brand she is representing. I thoroughly enjoyed our multiple interactions and brainstorming sessions on brand strategy, content marketing tactics and campaigns."

A
Alpha Nalla B.
Former Collaborator

"Anu is bright, articulate and hard working. Her enthusiasm for the job comes through in all she does. With a positive attitude and vast knowledge of digital marketing, she is a pleasure to work with and an asset for any employer."

R
Recommender, LinkedIn
Professional Reference
Open to Opportunities

Roles I'm Seeking

Targeting senior digital marketing leadership positions where I can apply 14+ years of APAC market expertise to build and scale high-performing digital functions.

Head of Digital Marketing
Singapore · APAC
Director, Digital Strategy
Singapore · Remote
VP Marketing, APAC
Singapore · Hong Kong
Chief Marketing Officer
Scale-ups · Series B+
Digital Advisory Roles
Fractional · Consulting
Growth Marketing Lead
Fintech · HealthTech · B2B SaaS
Education

Academic Background

Diploma, Humanities & Social Sciences
Ngee Ann Polytechnic
Singapore
Continuing Education — AI & Leadership
EuroCham Vietnam × Emeritus
2024 — AI Masterclass Facilitator
Insights

Notes on digital marketing, APAC strategy & brand

Thinking out loud on what actually works when building brand and driving growth in the world's most complex and rewarding digital market.

Digital Strategy
Why a One-Size-Fits-All Digital Approach Fails in APAC
The Asia Pacific market is culturally diverse and complex. Global brands need a digital adoption roadmap customised for each local market — not a single global playbook stretched too thin.
Coming April 2025
AI & Marketing
Leading an AI Masterclass: What Non-Technical Teams Really Need to Know
Reflections from facilitating AI and leadership sessions for senior executives — the questions that come up, the misconceptions, and what actually changes when teams start working with AI tools.
Coming May 2025
Performance Marketing
Building Regional Campaigns That Scale Across Markets Without Losing Local Relevance
The balance between global brand consistency and local market resonance is one of the hardest problems in APAC marketing. Here's the framework I've refined over 14 years.
Coming June 2025
Get in Touch

Let's talk about your digital marketing needs

🔗
📍
Location
Singapore
🏢
Current Company
Sandpiper Communications
🌏
Coverage
Asia Pacific · Middle East · Africa