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Digital Marketing Director · APAC

Anu
Noto-Menon

Dynamic and commercially minded Digital Marketing Director with over 16 years of progressive leadership experience spanning APAC and the Middle East. A proven architect of high-impact digital strategies, I have built and led cross-functional, geographically dispersed teams across 13+ markets, consistently delivering measurable revenue growth, brand authority, and market penetration for global and regional clients across B2B and B2C environments. My career spans diverse and competitive sectors — including technology, healthcare, energy, fintech, food and beverage, hospitality, and professional services — giving me a rare breadth of commercial perspective and the agility to lead complex, multi-market campaigns with precision and cultural intelligence. I bring hands-on expertise in the full digital marketing mix: integrated go-to-market strategy, performance marketing, marketing automation, CRM, SEO, content strategy, social media, influencer marketing, and analytics-driven reporting. I am an early and confident adopter of AI and generative tools, having pioneered their integration to enhance team productivity, campaign performance, and insight generation. As a leader, I am known for building collaborative, high-performing teams, cultivating strong stakeholder relationships at the C-suite level, and identifying business development opportunities that translate into sustained organisational growth. I combine strategic vision with executional rigour — equally comfortable shaping boardroom strategy and rolling up my sleeves to drive campaign delivery. Based in Singapore and available to start within the month.

Singapore B2B · B2C · B2B2C Director-level
Anu Noto-Menon
Quick Profile
Experience16+ years
SectorsB2B · B2C · B2B2C
LocationSingapore
Availability Immediate
NationalitySingapore Citizen
View Experience → LinkedIn Get in Touch
Integrated Go-To-Market Demand Generation Brand Positioning Performance Marketing Marketing Automation APAC Strategy AI & Generative Tools Stakeholder Management SEO / SEM Influencer Marketing 13+ Markets Integrated Go-To-Market Demand Generation Brand Positioning Performance Marketing Marketing Automation APAC Strategy AI & Generative Tools Stakeholder Management SEO / SEM Influencer Marketing 13+ Markets
16+
Years of progressive digital marketing leadership
APAC · Middle East · Africa
13+
Markets managed simultaneously across three regions
B2B · B2C · B2B2C
10+
Industries spanning tech, health, fintech, F&B and more
Global & Regional Clients
Career History

Professional Experience

A career built on helping organisations develop and execute integrated marketing strategies — merging channels to establish brand positioning, drive demand generation, and achieve measurable growth.

Aug 2020 — Nov 2025
Sandpiper
Singapore

Associate Director, Digital Marketing

Established and scaled Sandpiper's digital practice from the ground up — building a high-performing team of 10 digital specialists and driving revenue to $800,000 by FY2021 with 20% YoY growth forecasted. Developed and executed integrated go-to-market strategies for marquee global clients including ABB, ACAMS, AstraZeneca, Cisco, Cigna and Sony Music, driving demand generation and thought leadership across APAC and the Middle East. Pioneered AI tool adoption and analytics-driven reporting frameworks, extending campaigns onto localised platforms (WeChat, LINE, Naver, KakaoTalk) and expanding the agency's portfolio into influencer marketing, advanced SEO, social listening and corporate training.

Practice BuildIntegrated GTMTeam LeadershipAI AdoptionAPAC · MEGlobal Clients
Jan 2018 — Jul 2020
Kerry Ingredients
Singapore

Regional Marketing Manager, APMEA

Led end-to-end digital marketing for the DaVinci Gourmet brand across 13 countries spanning Asia, the UAE and Sub-Saharan Africa — accelerating sales growth through disciplined campaign planning and impactful product launches. Developed B2B2C strategies with in-market distributors, producing sales toolkits, launch materials and distributor training resources. Ran in-person training programmes across the region on social media, performance marketing, content strategy and on-site SEO.

B2B2C13 MarketsProduct LaunchDistributor EnablementAPMEA
Sep 2016 — Dec 2017
Finquest
Singapore

Marketing Director, SEA

Directed integrated marketing for a fast-growth fintech platform preparing for Series B fundraising — building brand credibility, investor confidence and market visibility across Southeast Asia. Orchestrated campaigns that generated coverage in CNBC and CNA. Led the end-to-end website relaunch, lifting user engagement and discoverability by 30%, and translated analytics into a qualified lead pipeline accelerating B2B client acquisition.

FintechSeries B ReadinessThought LeadershipWebsite RelaunchDemand Gen
Dec 2013 — Aug 2016
GMS Group
Singapore

Marketing Director, APAC

Led digital marketing and loyalty strategy for Marriott Hotels' F&B loyalty programme across nine APAC markets. Implemented Marketo CRM to automate targeted email communications and enable personalised engagement at scale, while directing integrated campaigns that balanced global brand consistency with rigorous local market adaptation.

Loyalty MarketingMarriott F&B9 MarketsMarketo CRMLocalisation
Nov 2011 — Oct 2013
DMG Events
Singapore

Head of Content, APAC

Oversaw end-to-end production of flagship conferences including AdTech Asia and iMedia Summits across Singapore, Japan and Australia — from strategic concept through to on-site delivery. Led expert advisory boards, conducted audience profiling and secured high-profile keynote speakers through C-suite relationship building.

Conference ProductionAdTech AsiaAdvisory BoardsAPAC
Dec 2008 — Oct 2011
Lighthouse Independent Media
Singapore

Head of Content, Events and Editorial

Developed multi-channel content strategies for Marketing Interactive, curating editorial on digital marketing trends that strengthened the publication's authority across APAC's advertising and technology sectors. Co-organised industry events and roundtables with C-suite executives.

Editorial StrategyIndustry EventsAPAC MediaAwards
Aug 2005 — Dec 2008
MarcusEvans
Singapore

Team Lead, Sponsorship and Delegate Sales

Led a team of 8 sales executives managing sponsorship and delegate sales across defence, hospitality, healthcare and fintech sectors. Delivered structured sales training programmes improving team closing skills and negotiation techniques.

Team LeadershipSponsorship SalesSales TrainingMulti-Sector
Core Expertise

Skills & Competencies

Full-spectrum digital marketing leadership — from integrated go-to-market and brand strategy through to performance channels, marketing automation, and AI-enabled team operations.

Core
Integrated Go-To-Market Strategy APAC Multi-Market Strategy Demand Generation & New Business Acquisition Brand Positioning & Thought Leadership Digital Campaign & Account Management Performance Reporting & ROI Optimisation Marketing Automation & CRM AI & Generative Tools Budget Planning & P&L Management Stakeholder Management Cross-Cultural Leadership Business Development & Client Acquisition
Account Based Marketing Content Marketing Social Media Marketing Editorial & Copywriting Influencer Marketing SEO / SEM PR & Media Communication Corporate Training & Workshops Conference & Event Production
What People Say

Working with Anu

See all recommendations on LinkedIn →
Open to Opportunities

Roles I'm Seeking

Targeting senior digital marketing leadership positions where I can apply 16+ years of APAC market expertise to build and scale high-performing digital functions.

Head of Digital Marketing
Singapore · APAC
Director, Digital Strategy
Singapore · Remote
VP Marketing, APAC
Singapore · Hong Kong
Chief Marketing Officer
Scale-ups · Series B+
Digital Advisory Roles
Fractional · Consulting
Growth Marketing Lead
Fintech · HealthTech · B2B SaaS
Education

Academic Background

Diploma, Humanities & Social Sciences
Ngee Ann Polytechnic
Singapore
Continuing Education — AI & Leadership
EuroCham Vietnam × Emeritus
2024 — AI Masterclass Facilitator
Insights

Notes on digital marketing, APAC strategy & brand

Thinking out loud on what actually works when building brand and driving growth in the world's most complex and rewarding digital market.

Digital Strategy
Why a One-Size-Fits-All Digital Approach Fails in APAC
The Asia Pacific market is culturally diverse and complex. Global brands need a digital adoption roadmap customised for each local market — not a single global playbook stretched too thin.
Coming soon
AI & Marketing
Leading an AI Masterclass: What Non-Technical Teams Really Need to Know
Reflections from facilitating AI and leadership sessions for senior executives — the questions that come up, the misconceptions, and what actually changes when teams start working with AI tools.
Coming soon
Performance Marketing
Building Regional Campaigns That Scale Without Losing Local Relevance
The balance between global brand consistency and local market resonance is one of the hardest problems in APAC marketing. Here's the framework refined over 16 years.
Coming soon
Get in Touch

Let's talk about your digital marketing needs

Available to discuss digital marketing, content and strategy-focused Director-level roles.

LinkedIn
linkedin.com/in/anunotomenon
Location
Singapore
Availability
Immediate — open to Director-level roles
Coverage
Asia Pacific · Middle East · Sub-Saharan Africa
Nationality
Singapore Citizen
Tweaks
Accent color